Improving the productivity of resources could save up to 28% of the UK’s total CO2 emissions. Public buy-in will be an important part of the success or failure of innovative proposals to improve resource productivity, so policymakers’ decisions should be informed by evidence on how people are likely to react to specific proposals.
In conjunction with the school of psychology at Cardiff University and members of the CIE-MAP consortium, we worked with key decision makers to ensure policy on resource productivity is fully informed by the evidence on public attitudes and engagement.
In Less in, more out: using resource efficiency to cut carbon and benefit the economy, we demonstrated that resource efficiency is a major new tool for climate policy and that improving the use of resources in five key sectors could make a major contribution to meeting future carbon targets.
Building on this work, our second publication, By popular demand: what people want from a resource efficient economy, presented findings from research carried out by CIEMAP on public attitudes towards policies intended to improve resource efficiency. Significantly, the research showed that measures offering the biggest carbon savings, and over which the government has most control, are those that are most popular with the public.