In this report, we present findings from research carried out by the Centre for Industrial Energy, Materials and Products (CIE-MAP) on public attitudes towards policies intended to improve resource efficiency. The analysis is based on a detailed, representative survey and focus group data collected between 2016 and 2018.

Significantly, the research shows that measures offering the biggest carbon savings, and over which the government has most control, are those that are most popular with the public. Here, we demonstrate how government and businesses can make the most of the opportunity offered by resource efficiency for household goods to improve material use and reduce emissions.