The future savings challenge



21 August, 2014


Generation Y (those born between 1980-2000) have little interest in financial services or in long-term saving. Yet their future quality of life will depend upon the sustainability of investment decisions being made by the financial sector today.

This report, based on focus groups with 37 young professionals from Generation Y, looks at the attitudes of this generation to finance and sustainability, and their implications for the savings sector. It makes four recommendations to government and the personal finance sector for ensuring that pensions and other savings products work in the long-term interests of Generation Y.

The future savings challenge was highly commended in the 2015 Farsight Awards, recognising originality, quality, readability, sophistication, depth and financial usefulness.


William Andrews Tipper



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