A package of simple and cost-effective changes to VAT could help people to make greener choices the easiest choices as the first step towards a greener tax system.

Building on our survey results with BritainThinks, this report for our TransformTax project digs even deeper to investigate public attitudes to tax reform that benefits the environment.

In the next budget, the chancellor has an important opportunity and duty to ensure the UK tax system supports our ambitious climate goals.