Circular business models are already delivering transformative results across the UK, cutting waste, creating jobs and building resilience in sectors from retail to heavy industry.

But, what does circular business really look like on the ground? This report profiles ten pioneering businesses that have successfully implemented circular economy principles at scale. The case studies show that when businesses go circular, they create ripple effects of economic and social benefits for their entire supply chains.

With the first circular economy strategy for England due in late 2025, this is a pivotal moment to make circular business the norm, rather than the exception. Drawing on practical examples, international lessons and insights from leading businesses, this report provides the policy roadmap to scale circular business models and future proof the UK economy.

This work was developed as part of the programme for Green Alliance’s Circular Economy Task Force.