In the lead up to the 2024 general election, concerns emerged about whether public support for climate and nature policy was weakening. With political narratives increasingly focused on the costs of net zero and the pace of transition, some argued that environmental ambition risked becoming a political liability.

To explore these dynamics, Green Alliance commissioned polling from the Centre for Climate Change and Social Transformation (CAST), using the election as a moment to understand how green policies resonate with voters. Alongside standard opinion polling, CAST ran a candidate choice experiment to assess which campaign messages moved public opinion.

This research offers a clear message for policymakers. While public concern about energy bills and security remains real, voters are not turning away from climate action. There is broad political space to advance environmental policy, provided it is framed with care and grounded in the economic and social benefits it can deliver.